Avoiding Amazon Prime Day? Here are the best alternative UK deals on the products we love, from coffee machines to LED face masks

Amazon Prime Day has triggered a wave of competing mid-June discounts from UK retailers that do not require a paid membership, according to a roundup by the Guardian’s Filter team [1]. The alternative deals span home appliances, kitchen equipment, beauty products, and fitness gear, with price cuts verified against historical data [1]. The Filter team used price-checking tools including Pricerunner and Idealo to confirm that the listed reductions represent genuine new discounts rather than inflated markdowns [1]. Among the home offers, the Devola Platinum desk fan is priced at £51.99, down from £64.99, and was described by a tester as “powerfully cooling” and “inaudible on lower settings” [1]. The Otty Original Hybrid mattress in king size is available for £540, reduced from £590, with an additional 10 percent off for Filter readers on orders over £400 until 5 July [1]. Kärcher’s K 2 Classic pressure washer, which Andy Shaw named “best budget” in his pressure washer test, is listed at £75, down from £90 [1]. In kitchen deals, the Ninja Luxe Cafe Premier espresso machine is offered at £474.83, reduced from £549.99. Sasha Muller, who reviewed the machine, said “you get a lot for the money” [1]. The ProCook outdoor pizza oven, described by Rachel Ogden as her top budget pick, drops to £199.20 from £249, marking the first time it has fallen below £200 [1]. The Ninja Double Stack XL air fryer, which Ogden named the best compact air fryer for its space-saving design, is priced at £229.99, down from £269.99 [1]. Beauty discounts include the Shark CryoGlow LED mask at £269.99, reduced from £299.99, which Sarah Matthews selected as “best for targeting multiple skin concerns” [1]. The Silk’n LED face mask 100 is available for £88.99, down from £119, and was described by Matthews as the best option to “try light therapy without remortgaging the house” [1]. The Inkey List caffeine eye cream, 15ml, is priced at £7.50, reduced from £10. Sabine Wiesel, reviewing the product, noted that “you can almost feel it getting to work as you apply it, the caffeine stimulating blood flow and temporarily tightening skin” [1]. Fitness and personal care items also feature. The Horizon EX-59 Elliptical Trainer is listed at £699.99, reduced from £999.99, with reviewer Leon Poultney stating that “the build quality is great, especially considering the price” [1]. The Babolat Counter Origin padel racket, described as the top pick overall by Tim Danton, is priced at £67.99, down from £85 [1]. The Therabody Theragun Mini 3.0 is available for £169, reduced from £199, and the Philips Sonicare Smart 9400 electric toothbrush is listed at £169.99, down from £199.99 [1]. John Lewis’s price match promise is cited as a factor in securing several of the deals, including the Dyson V15 Detect Absolute at £549, reduced from £649, and multiple Ninja appliances [1]. The Filter team stated they will continue updating the list over the following days [1].