Dua Lipa sues Samsung for $15m over use of her image on TV boxes

Pop star Dua Lipa has filed a $15 million lawsuit against Samsung, alleging the electronics giant used her photograph on television packaging without permission to sell products across the United States [1]. The lawsuit, filed in the US District Court for the Central District of California, accuses Samsung of copyright infringement, trademark infringement, and misappropriation of Lipa's likeness [1]. According to the filing, the image was taken during Lipa's 2024 Austin City Limits Festival performance, and she owns the copyright to the photograph [1]. Lipa first became aware of her image on the TV boxes in June 2025 [1]. Her legal team states Samsung ignored repeated demands to cease using her likeness [1]. The packaging was "designed to improperly capitalize on Ms. Lipa's hard-earned success to promote and sell Samsung's products," the lawsuit alleges [1]. Social media users noted the marketing appeal, with one Instagram comment stating, "If you need anything selling just put a picture of Dua Lipa on it" [1]. Lipa maintains commercial partnerships with major brands including Puma, Versace, and Yves Saint Laurent [1].