'I have to make my own dog food' - voters counting living costs on eve of election

Voters in Wales are cutting back on essentials and social activities, with some making their own pet food, as rising living costs dominate concerns ahead of Thursday's Senedd election [1]. India Lerigo, a 29-year-old from Cardiff, saves about £100 a month by preparing homemade food for her dog, Luna, who has allergies [1]. By bulk-buying and batch-cooking for herself as well, she has reduced her total monthly food budget from up to £500 to £250 [1]. "I have to make my own dog food," Lerigo said, adding that cost-of-living policies will directly influence her vote [1]. Sara Davies, a mother from Caerphilly, said her family can no longer afford regular evenings out at their local pub due to rising prices [1]. Andrew Pritchard, 62, from Cowbridge, works full-time "just to pay bills and rent," describing the situation as "bonkers" [1]. Citizens Advice in Caerphilly Blaenau Gwent reported a 49% increase in people seeking help for a financial emergency in 2025 compared to the previous year [1]. Political parties have outlined their plans, with Welsh Labour pledging lower bus fares and expanded childcare, Plaid Cymru proposing rent controls and free childcare, Reform UK advocating for tax cuts, and the Welsh Conservatives focusing on tax reductions and extending free childcare [1].