Liverpool scrap plans over Anfield ticket prices rise following supporter protests

Liverpool Football Club has reversed a plan for three consecutive seasons of ticket price increases at Anfield following organized fan protests ^[1][2]. The club will now implement a single 3% rise next season before a freeze in 2027-28.

The initial proposal, announced in March, would have seen general admission tickets rise by the rate of inflation, capped at 3%, in each of the next three seasons ^[2]. That plan was met with immediate opposition from the club's Supporters Board and sparked a 'Not a pound in the ground' campaign. Protests culminated in fans displaying yellow cards directed at owners Fenway Sports Group during a recent home match ^[1][2]. In response, the club has now confirmed the revised, two-season framework ^[1][2]. Further discussions with the Supporters Board will be held over ticket pricing for future campaigns ^[1][2]. The reversal comes despite the club posting record revenues of £703m for the year ending 31 May 2025 ^[1]. In a related move, Liverpool announced it will expand its young-adult ticket category to include fans up to age 24 and create a dedicated young adults section in the Anfield Road Stand ^[2]. The club stated it will use the coming seasons to seek longer-term commercial alternatives with the Supporters Board to address affordability and avoid future increases ^[2].