Liverpool scrap plans over Anfield ticket prices rise following supporter protests
- company Crystal Palace
- company Fenway Sports Group (FSG)
- company Liverpool
- company Premier League
- location Anfield
- person Shankly
Liverpool have abandoned a multi-year ticket price increase plan after supporter protests, opting instead for a single 3% rise next season and a freeze for 2027-28.
The Premier League champions had announced in March that general admission tickets would rise by the rate of inflation, capped at 3%, in each of the next three seasons [1]. Following widespread protests organised by several Liverpool supporters groups, the club confirmed the revised pricing structure [1][2]. Further discussions with the supporters board will be held over ticket prices for future seasons [1][2].
The club made record revenues of £703m in the year ending 31 May 2025 [1][2]. The original three-year plan provoked strong protests among fans who organised a "Not a pound in the ground" campaign and turned Anfield into a sea of yellow cards during the last home game against Crystal Palace [1]. The supporters' union Spirit of Shankly welcomed Liverpool's change of heart and thanked the club for listening to the concern of fans [1].
"Following supporter protests at a locked-in multi-year deal, and conversations with the supporters board over the past few days, the club has pledged a new proposal that will allow us to examine thoroughly long-term solutions surrounding fan affordability and access," read a Spirit of Shankly statement [1]. The union added that it had asked Liverpool to explore alternative ways to generate revenue rather than ticket price rises during the next two seasons, to which the club has publicly committed [1].
Liverpool have also announced the expansion of the young-adult ticket category to include fans up to the age of 24 and the implementation of a young adults' section in the Anfield Road Stand [1]. The club said it will "use the certainty of these seasons to seek longer-term alternative solutions across the game and explore commercial ideas with the supporters board in an attempt to avoid future ticket price increases and address issues around affordability and accessibility for future generations" [1].
Liverpool added that without wider progress on alternative solutions, future inflationary increases may still be required, including for the 2028-29 season, and will continue to engage with its supporters [1].