Methodology
- company Gallup
- company Pew Research Center
- company SSRS
- location East Jerusalem
- location Israel
- location United States
- location West Bank
- product Amazon.com
Pew Research Center released methodology details for its American Trends Panel survey conducted in late 2025, outlining sample composition, data collection protocols, and weighting procedures.
The survey was fielded from November 17 to November 30, 2025, by SSRS for Pew Research Center via online and live telephone interviewing [2]. A total of 10,357 panelists responded out of 11,258 who were sampled, yielding a survey-level response rate of 92% [2]. The cumulative response rate, which accounts for nonresponse to recruitment surveys and panel attrition, was 3% [1][2]. Interviews were conducted in both English and Spanish [2].
SSRS administered the survey predominantly online, with 10,034 web responses, supplemented by 323 live telephone interviews [2]. The margin of sampling error for the full sample of respondents was reported as plus or minus 1.3 percentage points in one methodology document [2]. A separate Pew Research Center methodology page for a different wave cited a margin of plus or minus 1.8 percentage points [1].
The American Trends Panel has used address-based sampling for recruitment since 2018, drawing from the U.S. Postal Service's Computerized Delivery Sequence File [1]. The panel includes an oversample of non-Hispanic Asian adults to provide more precise estimates of that demographic subgroup's opinions and experiences [1]. Recruitment of national samples has occurred approximately once per year since 2014, with additional oversamples of Hispanic adults in 2019 and Black adults in 2022 [1].
The questionnaire was developed by Pew Research Center in consultation with SSRS [1]. The web survey program was tested on both PC and mobile devices before launch [1]. Data quality checks were performed to identify respondents showing patterns of satisficing, such as leaving questions blank at high rates or always selecting the first or last answer presented [1].
Results for a related Pew Research Center survey conducted in Israel and the West Bank and East Jerusalem were based on face-to-face interviews under the direction of Gallup, with results based on national samples unless otherwise noted [1].