Steph Curry signs with Chinese brand Li-Ning after Under Armour split
- company Anta
- company Golden State Warriors
- company Li-Ning
- company Nike
- company Under Armour
- location China
- location US
- person Steph Curry
Golden State Warriors star Stephen Curry has signed an endorsement deal with Chinese sportswear brand Li-Ning, ending his 12-year partnership with Under Armour[1]. The partnership marks Curry's first collaboration with a Chinese brand[1][2].
Curry and Li-Ning will collaborate on new products and plan to launch his signature chain of shops in the U.S. and China[1][2]. The value of the deal was not disclosed. The move is a strategic play for Li-Ning, which aims to use the partnership to expand in the U.S. market[1]. The deal is also seen as a landmark victory for Li-Ning in its push to become an international brand[2]. Curry joins a growing list of NBA stars who have signed with Chinese brands, including Dwayne Wade and Jimmy Butler[2]. In a video statement, Curry said the partnership will give his brand an 'expanded runway of resources' to grow its basketball, golf, and other portfolios globally. 'We have plans to launch Curry Brand stores together in China and the U.S., as we look to build on the success that Li-Ning has already established, with even more growth,' he said[1][2]. Li-Ning told the BBC it will work with Curry to promote sports culture and develop products across categories, starting with golf and basketball[1].
Context we found (3)
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en.wikipedia.org —
https://en.wikipedia.org/wiki/Anta_Sports ↗
Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang, China. It is the world's third-largest sportswear company by revenue, behind Nike and Adidas, and ahead of Li-Ning. Founded in 1991, its operations involve the business…
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en.wikipedia.org —
https://en.wikipedia.org/wiki/Klay_Thompson ↗
Klay Alexander Thompson (born February 8, 1990) is an American professional basketball player for the Dallas Mavericks of the National Basketball Association (NBA). He played his first 13 seasons with the Golden State Warriors, where Thompson was part of the "Splash Brothers." He…
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en.wikipedia.org —
https://en.wikipedia.org/wiki/Kyrie_Irving ↗
Kyrie Andrew Irving ( KY-ree; Lakota: Ȟéla, lit. 'Little Mountain'; born March 23, 1992) is an American professional basketball player for the Dallas Mavericks of the National Basketball Association (NBA). He was named the Rookie of the Year after being selected by the Cleveland …
Sources cited (2)
- bbc.com B · newspaper — https://www.bbc.com/news/articles/cj9pky3ldddo?at_medium=RSS&at_campaign=rss ↗
- bbc.com B · newspaper — https://www.bbc.com/news/articles/cj9pky3ldddo?at_medium=RSS&at_campaign=rss ↗